Direct Response Marketing
I'm a Direct Response Copywriter from Kentucky. I mainly write for the DTC Health Ecom space, but I am open to any projects that will surely make it rain!
Niches I've written for (sorted by most recent):
- Pain Relief Devices and Supplements
- Mouth Tape
- Social Housing Investments
- SEO Agency
- Real Estate Syndicates / Prop Tech
- Dash Cams
- Gag Gifts / Knick Knacks
Materials I write (ranked by experience):
- VSLs
- Advertorials
- Upsell Flows
- Product Pages
- Emails
- Full Websites
- Social Media Posts
In other words:
If you've never heard of "Copywriter"
I'm a salesman in print. I write words that sell.
Ads, Emails, Websites, Social Media Posts, etc.
Here are some projects from my portfolio: to be updated
“I want to start by saying how much I deeply appreciate Cody. He has worked his ass off, frankly, to help myself and my business partner get our websites off the ground. He came to me. He reached out to me about six weeks ago, maybe seven. And this This video is way way overdue and I really apologize to Cody for taking so long to get this to a but I'm super appreciative of the work he did. And the time it took to build out adaptive reuse.com. That was that was pretty good. I really, really appreciate your efforts and your time and your commitments to company gets my business off the ground. So, Cody, super big thank you. Please let me know if there's anything I can help you with. I deeply deeply enjoy our time together. Let's Yeah, let's go out and change the world. Alright, take care. Thank you.”
“A big shout out to Cody Roman at Cody Roman copy, he was able to build me a landing page for my website. But more than just building a landing page, he actually took the time out of his day to figure out what my what my mission and my vision for my company meant to me. And he was able to apply that to the to the webpage. I couldn't be more happy with how it turned out. I'm a huge fan, and he was able to get it back to me in a quick timeframe. So big shout out to Cody Roman. I really appreciate it. Thanks”
“It was a pleasure working with Cody Roman Copy. Cody was transparent and understanding of my needs. Not only that but he is incredibly consistent and innovative. I was hesitant at first but he proved that he could catch anyone’s eye that was slightly interested in SEO and digital presence!”
“My Landing page was built by Cody Roman. His company is Cody Roman copy, and it turned out great. It is nice. It is simple. I really love it. He has excellent customer service and was always setting goals to do things in a timely manner. Not only did he build the landing page, but he went the extra mile by connecting our landing page to be set up for automatic responses. I do recommend that you work with him, you will be very happy.”
"Cody delivered exceptional value with a modern website design for our CRM solution. His expertise in copywriting and design shines through, and I highly recommend his services for anyone seeking these areas."
“Hi my name is Schmoll Reaves-Bey all the way from Brooklyn New York. Just want to come in here for a quick minute to give Cody a shout out and let you guys know that he is awesome, awesome, awesome. Outstanding individual, very professional, follows through. He's definitely somebody you want to reach out to for all your digital marketing real estate needs. He helped me out with everything. I was clueless how to set up a CRM. He set up my calendly, at least helped me out and it gave me an awesome-looking landing page and now I’m prepared to move forward with my real estate business. All success to you Cody and thanks for everything.”
Any established business that wants to find easy wins and gaps in their funnels.
A simple test can pay for my services 100 times.
Niches I've written for (sorted by most recent):
- Pain Relief Devices and Supplements
- Mouth Tape
- Social Housing Investments
- SEO Agency
- Real Estate Syndicates / Prop Tech
- Dash Cams
- Gag Gifts / Knick Knacks
Materials I write (ranked by experience):
- VSLs
- Advertorials
- Upsell Flows
- Product Pages
- Emails
- Full Websites
- Social Media Posts
For established companies with an established online presence:
1. Seriously run the numbers and see if your marketing is profitable. (Use our calculators)
2. If it is not profitable, then yes, you need these services.
3. If it is profitable but you want better, yes, you need these services.
For established companies who have tried to build their own funnels but it didn't work:
1. They will always work. It takes only takes shots-on-goal to create a money printer.
2. You may not have the time or bandwidth to crack your funnel.
3. You need these services.
For established companies with no online presence:
1. Set up your social media accounts.
2. Find something to post about to warm up your accounts.
3. Figure out what your best performing product/service is.
4. Yes, now you need these services.
For brand new companies with no online presence yet:
1. Establish yourself first.
2. Get some sales and build a marketing budget.
3. Set up your social media accounts.
4. Find something to post about to warm up your accounts.
5. Figure out your MVP (Minimum Viable Product)
6. Now you need these services.
You do NOT need these services if:
1. You do not have a plan to scale online.
2. You do not have enough sales or budget to pay for these services.
*going to check a spreadsheet*
I've invested $16,062 in courses and training in the Ecommerce and Copywriting Space.
Since 2021, I've spent a total $208,248.16 of my own money learning the ropes of Business at the School of Hard Knocks. (As of 11/20/24)
At $69,416.05 per year in tuition, I think the Gods of Business went easy on me.
At first, I thought I was going to be a Mechanical Engineer. My dad was in aerospace. I thought mechanical engineering was harder, so I chose that path.
My high school transcripts didn't really help. I had to fight tooth and nail to get a spot in engineering. Back against the wall, I crushed it. I did way better than I expected.
There was a problem though...
1. I needed money
2. It was impossible for me to get myself to get a "normal" job while in college. I needed all my time to study.
3. I was not about to beg my parents for money. I had too much dignity.
After praying to God because I didn't know what else to do...
My first business ever was selling carpenter bee traps in parking lots around Northern Kentucky. I got shut down because, apparently, the other sellers didn't like that I was uppercutting them on prices. They couldn't compete with a broke 19-year-old who refused to get a real job while in college because studying was more important. They couldn't compete with $3 margins, lol. My listings were taken down and I lost all momentum.
God laughed because he knew this first taste of business would get me addicted.
So I prayed again and hoped for the best... (it worked every time)
After being forced out of that, I wanted to keep selling online. I found Alibaba and started selling boring white label products with a twist. Not really drop shipping, but the same idea. I bought samples orders for $100-$200 and tested the hard way. Mainly because I knew how important fast shipping is. It was worth the extra cost of shipping (more positive feedback = more push from the algorithm). Before buying, I'd make sure there were ways to market them differently. Some products took off to the moon. Many failed. I dropped out of Mechanical Engineering to grow this business and never looked back.
I realized I had an edge at this thing... creatively marketing products. Differentiating them from the masses of options. I still have my templates for reporting to Facebook when someone ripped me off the picture for picture, word for word, because it happened so often.
This past year I've taken on more work than I ever have in copywriting.
I think I'll do this for 7 ish years and then start hitting heavier with the money printing skills. Acquisitions sounds cool. Find businesses with bad marketing and buy them up to fix them and sell to PE firms so they can improve something else they're good at.
There's a million ways to get there... choose one.
So... if you're in the [See Options Below] Space
- Pain Relief Devices and Supplements
- Mouth Tape
- Social Housing Investments
- SEO Agency
- Real Estate Syndicates / Prop Tech
- Dash Cams
- Gag Gifts / Knick Knacks
And you need a [See Options Below]
- VSLs
- Advertorials
- Upsell Flows
- Product Pages
- Emails
- Full Websites
- Social Media Posts
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About
I started a few small physical product businesses between high school and college; carpenter bee traps, custom art, and snowboard/ski tuning, etc.
Eventually, I started sourcing white-label products overseas and selling on platforms like Etsy, eBay, Facebook Marketplace, and Shopify.
In two years, I got 9000+ online sales on low-ticket products. Over 2,000 five-star reviews and 99% 5-day shipping or less.
Now I'm a Direct Response Marketer.
I also write about cool ideas in my free time.
Here's the hidden door to the rabbit holes.